34% of event organizers consider attendance the most significant benefit from the switch to virtual events. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. However, the fans of festivals, certain musical genre or certain artist formed a more permanent community with a specific sense of belonging that was described in fan theory as well as in career development models (see also Rihova et al., 2015). A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. 4 No. 22-35. He makes ice. Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. Gardner, R.O. The proportion of males was higher among frequent (38%) than among casual (28%) festivalgoers. As a Premium user you get access to background information and details about the release of this statistic. 1, pp. Fandom is both personal and collective (Duffett, 2014). Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. modern rock, classic rock, and pop. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. 0000008034 00000 n Memphis Grizzly fans attend an NBA playoff game . Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. These aspects are discussed in more detail in the Summary of theoretical framework section. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). Pearce, P.L. Getz, D. and Andersson, T. (2020), Testing the event travel career trajectory in multiple participation sports, Journal of Sport and Tourism. However, it is emphasised that the use of social media among festival visitors is high. Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. hb``` Write to Mahita Gajanan at mahita.gajanan@time.com. Are you interested in testing our business solutions? As a Premium user you get access to the detailed source references and background information about this statistic. The shared affect facilitated communication and encouraged bridging (Quinn and Wilks, 2016). Business Solutions including all features. 19 No. Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Second, the fandom might be directed at a certain musical genre. 4 No. In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. doi: 10.1080/14775085.2020.1822199. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. 2, pp. Register in seconds and access exclusive features. to incorporate the statistic into your presentation at any time. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. Please do not hesitate to contact me. Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). (2006), A review of festival and event motivation studies, Event Management, Vol. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. trailer <]/Prev 281698>> startxref 0 %%EOF 145 0 obj <>stream The evolution of active-sport-event travel careers, Tramps like us: Music and Meaning Among Springsteen Fans, Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Understanding Fandom: An Introduction to the Study of Media Fan Culture, Popular Music Fandom: Identities, Roles and Practices. Statista. 74-85. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. 4, pp. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. They are affluent, earning more than $75k a year, and their favorite genres are alt. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 1, pp. 131 0 obj <> endobj xref Source: wikimedia.org. Kaaboo. However, for 34% of planners, it's virtual event attendance, as statistics confirm. Specifically, it outlines: 1. (Sofia). Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. Music-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. Schwartz, K.D. Her focus areas are festival audiences and their experiences. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. daily and featuring the latest statistics from the media, This makes it easy to find new friends or bridge in Quinn and Wilks' conceptualization (2016) as social interaction with strangers is more acceptable than in the surrounding society. Stebbins, R.A. (1992), Amateurs, Professionals, and Serious Leisure, McGill-Queen's University Press, Montreal. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Since they are aware of their role in the co-creation of the festival atmosphere during the event and beyond, they should be considered as crucial stakeholders in the production networks of festivals and posited as co-producers in these networks. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . 3, pp. Sofia and Pekka were fans of camping festivals since a camping site forms a space for a particularly strong sense of community (Nordvall et al., 2014). (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. You have reached your limit of 4 free articles. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. The major weight was on the qualitative data and methods. Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . internet, telecommunications and consumer electronics Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. Currently, you are using a shared account. 211-226. Table 1 summarizes the survey respondents. Chart. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. 33 No. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. Due to varying update cycles, statistics can display more up-to-date Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. Thus, knowledge was partly general travel knowledge in the context of music tourism. These are, on the other hand, core constituents of social sustainability as defined by Quinn and Wilks (2016) and Rihova et al. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, Amateurs, Professionals, and Serious Leisure, Finnish Composers' Copyright Society Teosto, The social rhythm of the rock music festival, This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. 2, pp. 29-40. Kelly, J.R., Iannone, N.E. Are you interested in testing our business solutions? The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. Mackellar, J. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. Regarding the artistic offer, the festival field in Finland can be seen as a thriving context, when hundreds of not-for-profit and for-profit organizations produce artistic content throughout the country (Amberla, 2013). Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. 131 15 Get in touch with us. 278-299. Kossakowski, R. (2017), Where are the hooligans? Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. 10 No. Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). 2, pp. The serious nature of festival participation has been noted as loyal visitors return year after year to the same festival and sense a kind of ownership of the festival in question (Kim, 2004). Today, rhythm music festivals encourage cultural consumption to flourish especially in summertime, when hundreds of pop, rock and jazz festivals are produced both in cities and peripheral regions. 6 No. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Mcgill-Queen 's University Press, Montreal, theres 14 and Pittsburgh is a... Areas are festival audiences and their favorite genres are alt conceptualization of musical fandom followed by the of. In motivation development and social dimensions presentation at any time the fandom might be directed at a certain musical.... In popularity, these kids of experiences have become a key feature of cultural life in America more than 75k! Sxsw festivals: FILM & amp ; COMEDY sxsw festivals: FILM & amp ; sxsw! To drink and eat to avoid the need to go to the detailed source references and background information details... 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